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Start a rewards program where your customers get extra benefits when they shop with you again and again.  This will encourage them to come back to YOU instead of purchasing similar products from others or at the store!  See training ideas and related products below.

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Start a rewards program where your customers get extra benefits when they shop with you again and again.  This will encourage them to come back to YOU instead of purchasing similar products from others or at the store!  See training ideas and related products below.

 

A Preferred customer program or system will help you keep in touch with your customers and keep them ordering from you again and again.

If you would like to LISTEN to this AUDIO training click this BC4601- Preferred Customer Card AUDIO

Many companies today offer some type of club or program to keep their customers coming back to them, rather than shopping around.  Some examples are “Frequent Flyer Programs” or “Frequent Buyer Programs.”  You can develop this type of program for your business as well.  We, at The Booster, have developed many products you can use in what we call the “Preferred Customer Program.”  Some people think it sounds like too much work to start such a program, but it really isn’t, especially when you consider the benefits.  Remember, these are just examples, you can make your program be whatever YOU want.

A Preferred Customer Program is a way to set yourself apart from everyone else in your industry.  When you establish a “club” it helps your customers feel appreciated, and therefore they will continue doing business with you.  We will discuss the three essential parts of making a “Preferred Customer Program” successful. 

 These essential parts are:
1. Setup a program that works for you and rewards your customers.
2. Entice your customers to become members of your program.
3. Use systems to stay in touch with your customers and generate sales.

This little card will help you keep your customers coming back to you. It’s the size of a business card and it’s easy and fun!

Here’s how to do it:
1. Decide what they will redeem the card for when they’ve got it filled.
2- Decide what each of the 20 squares represent ie: dollar value of purchase.
3- Fill out the back of the cards before the party with your name, phone, company, value, etc. (Or just have them do it AT the party.)
 4- Tell your guests about the card during your presentation. Then, when they place their order, give them the card with their name on the front. We have a sticker to put in your catalogs to prompt THEM to ask YOU about the cards (S40332).
5- Encourage them to spend enough to mark off the first square. (You could offer a 2 squares for 1 on their first order.)
6- Then encourage them to call you when they need a gift, etc. so they can fill their card. Just initial each box as it is earned.
7- Let them know they can fill extra squares by being a hostess, bringing 2 friends to the next party, etc.
8-Remind them they are your “Preferred Customer” by sending them a “Customers like you make my day” magnet personalized with your information on our Printable Stickers. 

This is a plan you can develop to be whatever you want it to be. You may want to keep a note on your guest list of who you gave ‘PC’ cards to so you can contact them again.

Wouldn’t you like to boost your average order? 

Then, when you set your dollar value of the squares or circle on your Preferred Customer Card, think of your average order and up it a little. 

For example if your average order is $40 set each box value to $25 so they have to spend a little more to mark off the second box.  (What would an extra $10.00 per guest mean to your party averages?  $10.00 x 8 guests = $80.00 more in sales per party!)  Most importantly, when setting up your program, consider the reward they’ll get  versus the amount of money they will need to spend to fill the card.  Make it worthwhile for your customers and yourselves.

For example, if each box represents $25 in sales they will be spending $500 to fill the card.  So, you should give them a good reward such as $25 in free products or an item for half price.  (At 25% commission you would still be making $106 off that one customer.)   You could make the squares represent $10, so the customer would have to spend $200 to fill the card.  Then, make the reward less, such as getting to buy any item at 40% off.

At each party make sure to tell your guests of various other ways they could earn extra boxes on their Preferred Customer Cards.   These could include bringing an outside order to a party, buying your featured product,  booking their own party, scheduling a recruiting interview, etc.  Then, decide what the reward will be when all of the squares are filled.

You decide what you can afford to offer according to your commissions, discounts, etc.  We suggest for you not to make it too difficult to fill a card, or none of your customers will even try.  To make a greater impact with your card and help your customers remember your name, have them all fill out the back of the card together at the party.  Be sure to have them write their reward gift and expiration date on both their card and your Customer Care Card.

Our Preferred Customer Cards (BC4601) comes in a version were the card is BLANK on the back.  You can either print what you want yourself using our FREE templates, or order the item followed by the PR and we will print whatever you want on the back.  You can either fill in the blanks or something entirely different.

 

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4-05 -- Offer Rewards Cards

4-05 -- Offer Rewards Cards

Start a rewards program where your customers get extra benefits when they shop with you again and again.  This will encourage them to come back to YOU instead of purchasing similar products from others or at the store!  See training ideas and related products below.

Write a review

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